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How does the First Sale Guarantee work for the Launch Cohort?
How does the First Sale Guarantee work for the Launch Cohort?
The First Sale Guarantee was created for Launch Cohort participants who show up, actively participate, complete the required work, launch their campaign, and still do not get their first sale from paid traffic by the end of the cohort.
We are happy to honor the guarantee when the participation requirements have been met, the assignments were completed, the campaign was launched, and the campaign was given a fair opportunity to perform.
Please visit: https://adskills.com/launch
What the guarantee says
On the Launch Cohort sales page, the guarantee is stated this way:
You will get your first ever sale from cold paid traffic, or I'll refund every penny.
The page also explains that the training, feedback, AI agents, community, and personal hot seat reviews are provided to help participants succeed. The requirement is simple. Participants need to show up, actively participate, and do the work.
What is required to qualify
To qualify for the First Sale Guarantee, participants are expected to complete the required participation items and launch the campaign they built during the cohort.
There are two calls each week during the 6 week Launch Cohort. The first call of the week is instructional. The second call is for implementation help, homework support, and feedback to improve the campaign.
| Requirement | What this means |
|---|---|
| Attend the cohort calls | You should not miss more than 2 of the 12 total cohort calls. This includes both instructional calls and implementation calls. |
| Actively participate on calls | You are expected to be present, engaged, and participating in the process. The guarantee is tied to doing the work, not passive attendance. |
| Complete the assignments | You must complete the required cohort assignments. |
| Launch the campaign | You must launch the campaign so it has a real opportunity to generate a sale. |
| Give the campaign a fair opportunity | You must allow the campaign to collect activity and apply meaningful optimization work before requesting the refund. |
The guarantee is not based on enrollment alone. It is based on active participation and implementation.
If the required work was completed, the campaign was launched, and the campaign did not generate a sale by the end of the cohort, we will review your request for guarantee eligibility.
What to send with your refund request
Before we process a refund through the First Sale Guarantee, we need to verify that the required work was completed and that the campaign had a fair opportunity to perform.
Please send the following items in one reply if possible:
- Your finalized campaign goal, customer persona, and empathy map.
- The live URL for the website or landing page you advertised.
- A short video or screenshots showing that conversion tracking is configured correctly. We do not need login access.
- An export or short video showing campaign data from launch to present. Please include impressions, clicks, conversions, and any lack of conversions.
- A short summary of the optimizations you have applied so far. This may include search term report review, negative keywords added, headline revisions, device level adjustments reviewed, or any other meaningful changes made to improve the campaign.
Screenshots, short videos, exports, and links are all acceptable as long as they clearly show the completed work and campaign activity.
We may be able to help before you request the refund
We understand that the real goal is usually not just to receive a refund. The real goal is to get a campaign that works.
Before moving forward with a refund request, you may receive additional 1on1 consulting call to review your campaign, identify what is blocking results, and help you get the outcome the program was designed to help you achieve. (Adskills reserves the right to change this assistance in the future.)
If you would rather take the campaign review call, reply to support and let us know. We will help you with the next step.
How the review process works
Once we receive your materials, our team will review them against the First Sale Guarantee requirements.
| Step | What happens |
|---|---|
| Step 1 | You send the required verification items to support. |
| Step 2 | Our team reviews your call participation, assignments, campaign launch, tracking, data, and optimization summary. |
| Step 3 | We confirm whether the guarantee requirements were completed. |
| Step 4 | If your request qualifies, we will follow up with the next step for your refund. |
If something is missing, we may ask for additional information before we can complete the review.
Important note
The First Sale Guarantee is designed to reward implementation, not passive enrollment. We want every participant to succeed, and the program was built around doing the work in real time with instruction, feedback, AI agents, community, and support.
If you completed the requirements, launched your campaign, gave it a fair opportunity to perform, and still did not get your first sale from paid traffic by the end of the cohort, please contact us so we can review your eligibility.